March 27th, 2012 by Meredith
Whether you are a small business, micro business or big business, showcasing what makes you special, notable and different is what makes you stand out. And businesses that stand out are the most memorable. Memorable businesses get more business.
Here’s a simple thing to do that will help you stand out without reinventing the wheel:
Notice what makes you uniquely you and use it to spread your message and your special point of view. For example, one of our clients is a health coach uses the word “yummy” to describe things.
“That sweater is yummy!”
“This exercise is yummy!”
“My vacation was yummy!”
It’s just so HER!
After doing a branding exercise with us, she now that she is aware that she uses this language naturally and she intentionally incorporates it into her business through her “Yummy Tips” in her newsletter and on social media. It helps her to be memorable and stand out. (Check her out on twitter: @sallykennedy)
This may seem like a small insignificant thing, but in fact, small things like this add up to make a really big difference. So do you have a word you favor? Or another notable nuance? How can you use it to stand out?
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March 22nd, 2012 by Corey
I’m sure you have heard about Facebook’s Timeline, the new layout that they have been rolling out to profile pages. Well, effective March 30 Facebook is going to change all brand pages to use Timeline as well. What this means for you if you have a brand page is that if you don’t change your profile before March 30, your timeline cover photo will just be a big gray box, and it will look like your page is inactive. It’s a simple thing to update your profile to use Timeline. Facebook has made it dead simple by providing a help page with instructions.
The dimensions of your cover photo should be 851 x 315. Here are some examples of brands (both large and small) that have already implemented timeline on their pages:
As you can see, there are lots of different options for how to implement Timeline for your page. So get creative! The important thing is to do something before March 30, before Facebook makes the change for you. Trust me, whatever you choose to do will represent your brand better than the big gray box Facebook has waiting for you if you do nothing!
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February 27th, 2012 by Meredith
Name: Barb Girson
Business Name: My Sales Tactics
Barb Girson, an International Direct Selling Industry expert, trainer and coach, is a highly interactive, creative speaker and author offering professional skill development programs for workshops, leader retreats, annual conventions and teleclass sales training programs. Barb works with companies, teams & entrepreneurs helping them gain confidence, get into action, and grow sales. After spending a decade in corporate America, she desired to become an entrepreneur again. Often seeing other entrepreneurs, company owners and senior management steeped in technical experience, she saw a need to help them connect with the sales aspect of business. Her philosophy of success is truly contingent upon helping others succeed.
Tell us three words that describe yourself: Enthusiastic, Creative, Fun-loving, Knowledgeable and not very Humble (Ha-ha…that’s more than 3)
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Tags: it's not all about me, sales training, unforgettable, word of mouth
February 10th, 2012 by Corey
If you’re trying to build awareness for your brand, generate leads, acquire new customers or keep the ones you have (hint: I’m speaking to all of you), one of the most important things you can do is to share content with your audience. Content marketing—defined by Mashable.com as “spreading unique, helpful bits within the industry or with consumers”—is becoming an increasingly effective way to connect with current and potential customers in a way that simultaneously provides value to them and credibility to yourself.
Big businesses like Coca-Cola, Mint.com and American Express are actively engaging in content marketing, but businesses of any size can benefit from sharing content. And here’s the great news. Chances are good that you’re already doing it, too. If you are writing a blog, actively participating in social media, publishing articles, writing an ezine, posting to YouTube or speaking at live events, you’re already sharing content. And if you’re not doing any of these things yet, it’s not too late to start. The key is to share small pieces of valuable content on a regular basis.
For more information and some great ideas for other content marketing tactics, check out this article on Mashable.com.
Now let us know, what are you doing (or going to start doing) to share your content with the world?
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February 6th, 2012 by Meredith
Name: Diana Drake Long
Business Name: The Life Design Institute LLC
I partner with clients to take their “dream” life and make it their REAL life! We work with busy professionals, business owners and entrepreneurs by providing them programs & products to create the success they want in business and life.
Tell us 5 words that describe yourself: curious, persistent ,intuitive, creative, loving
Successes include: Many of my clients have broken 6 & 7 figures in biz revenues, written books, started brand new companies, run marathons, completed life makeovers, found their soul mate, and many other “dreams come true”.
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