Meredith was recently featured as a “Daring Doer” on Tory Johnson’s Spark & Hustle. What’s a Daring Doer, you ask? According to Tory, they’re “incredible women who are daring to do great things to grow small businesses.” It’s definitely worth a few minutes of your time to get some great insights from Meredith’s experience starting Rich Life Marketing and a look into a bit of her business philosophy. Check it out!
Archive for the ‘Uncategorized’ Category
Spark & Hustle Interview
Tuesday, October 25th, 2011How to Discover Your Stand Out Brand™
Tuesday, October 11th, 2011There are many definitions of a brand. To be honest, “brand” is such a simple word, but defining it can sometimes be challenging. At Rich Life Marketing, we take a simple approach to branding by defining it as what people say, think or feel about you and your business. In other words, think of your brand as the space you hold in someone’s mind.
The thing about branding that people get confused about is that the process of branding starts on the inside and only then can it truly manifest in external ways – logo, business card, colors, textures, business name, tag line, speaking topics, client experience and so forth.
Your job in leading your brand is to ensure your marketing, the client experience and all other touch points people have with your company are “on-brand.” In other words, everything looks, feels and behaves in a way that is aligned with how you want to be perceived. And by “everything” I mean everything from your web site, the topics you speak and write about, how you greet clients or customers, your voice mail, your products and services, the words and phrases you use, the quality of paper that your business cards are printed on and all other touch points.
It’s a big job, isn’t it? And you may be wondering how to even get started. Here are a few steps you can take to discover your brand. These are the same steps I cover my new program called Stand Out Brand Discovery. The answers to these questions will help you to build a brand that is uniquely suited to you. This is the foundational work to what will eventually make you stand out in a sea of sameness. (more…)
Your Brand, The Experience
Thursday, September 29th, 2011
I define a brand experience as how well your brand definition is applied across the board. It’s everything from what your clients smell, taste, feel, hear, and see when they experience your business. It’s customer service. It’s the application of your brand promise. The experience you create for your clients should develop a positive bond between you and your customer. If it’s not creating a positive bond, it’s creating a negative association. It’s almost never neutral. If it is neutral, it’s certainly not compelling enough to create that buzz and word of mouth referral that most businesses depend on. So what is a brand experience exactly?
Your Brand, Through Tactile Interaction
Tuesday, September 27th, 2011
That sounds fancy. But it simply means the parts of your business can people touch. Your packaging and presentation should reinforce your brand. For example, think of your business cards. If you sell a luxury service and your business cards are printed on thin cheap paper instead of high-quality paper, you have a brand consistency issue. If you have products that people handle physically, make sure they reflect your brand. And people keep physical items like calendars, brochures, information products, CDs, branded post it note packs, envelope openers and highlighters. So inexpensive pens may be good for your bank account on the front-side, but if they taint your “high end” image, they will hurt you in the long-run by creating an inconsistent message.
Action step: Every item that you package is sending a message. Look at your brand through this lens and see if you need to tidy up any loose ends.
© 2011 Meredith Liepelt, Rich Life Marketing
Meredith Liepelt, President of Rich Life Marketing, offers a free report called “101 Ways to Attract Ideal Clients, Build Your List and Raise Your Profile,” which can be downloaded immediately at www.RichLifeMarketing.com.
Your Brand, Through Verbal Communication
Friday, September 23rd, 2011
Have you ever given thought to how much you talk to communicate your brand? You send branding messages through all of your verbal communication whether it is your formal elevator speech, outgoing voice mail message, your on hold music or script, teleclasses, how you answer the phone, how you describe your business, and how you greet people as they walk in your office or store. All of these things communicate your brand. Even your general attitude comes across is verbal communication. If you are a motivational speaker and your social media updates complain about the weather, how much you are working and how upset you are with the dog, you are not likely to be reinforcing your brand. In fact, you are on the fast track to derailing your brand faster than Speedy Gonzalez can chase another Looney Tunes character.
Copyright ©
Rich Life Marketing . All rights reserved