While I was in Dallas a few weeks ago for the eWomenNetwork International conference, I met two women from Dell Computer.  The women were from a new Women Business Owner Initiative and spent a long time talking with me about how they are trying to connect with women business owners to meet their needs.

I told them that they should try to connect on a personal level, as many, many women business owners are small companies operated out of their homes by moms just like me. As Nika Stewart says, we’re Laptop Moms!

I went on to share with them about how my girls like to play “office” on a daily basis and when they do, they staple two pieces of paper together to make laptops.  My 8-year old even writes DELL across the top, complete with the slanted “E” in the logo, just like on my laptop!

The women loved that story, so I sent them a video of my daughter talking about her “office” and her “Dell computer.”  I thought they’d get a kick out of it.  Here it is: (more…)

I was recently on a group coaching call with Michelle PW, the Ka-Ching Marketing Strategist.  You now what?  She’s great.  Here are just a few things I took away from today’s call about how to launch a product.  Some of these things are not new, but they are great reminders:

• Don’t give up with your launch!  People are buying and money is moving, but keep in mind people are cautious, weighing the odds and doing a lot of research.
• Don’t launch 2 products at one time.   (I’ve done this too. Not my greatest moment.)
• Along with your information product, people want access to you.  Having a stand-alone product in a box is not enough anymore.  It used to be and folks, times have changed.  You know how you want access to the coach or consultant?  So does your tribe.  They want access to you.  So still sell your amazing information product, but do a group Q and A call or something like that so they can talk with you and ask questions. 
• Another benefit of doing a Q and A call is that less people will return your product.  This is called a stick-strategy.
•  Lastly, having a Q and A call holds people accountable to do something with what they purchased. And if you’re anything like me, that is what you want – you want your tribe to have results!

So, bottom line:  Keep marketing. Keep sending out emails.  Keep making offers.   As Michelle said, “the most persistent will win.”

Thanks Michelle!

Find out more about Michelle here:  http://www.MichelePW.com

Once again, the International eWomenNetwork conference was not only fun and exciting, it was a critical weekend where I worked on my business and made connections I can’t make anywhere else. This year, I set my intentions on having fun and meeting one key person that could help me in my business and really helping one person in theirs. My intention came through magnified to the Nth degree.

It was so much fun to learn, play and talk business all at the same time. It was an investment into my business and into my future and I’m delighted to share a few highlights here of one of my favorite events: (more…)

By guest writer, Christy Farnbauch of Strategic Links

NOTE FROM MEREDITH: As you know by now, I’m a big fan of using simple baby steps to increase your business, attract ideal clients and raise your celebrity profile. Here is a great simple idea that was presented by one of my Raise Your Celebrity Profile™ Success Circle members in our last meeting, and I thought it was so powerful I decided to share it with you. Enjoy! (more…)

I recently spent the weekend at a lake in Michigan with my family. We had a great time hopping between the paddle boat, pontoon rides, jet skis, kayaks and the sand bar. I had a great time but since my kids are still small, I found that I was constantly in between getting their lunches, snacks, applying and reapplying sunscreen, putting their life jackets on and off and refereeing the occasional fight about who had the big shovel first. One afternoon, I decided to take some time for myself and went out on a solo kayak excursion. It was beautiful outside – 80 degrees, lovely billowing clouds and a light breeze. (more…)