I watched a video interview last week where Chris Brogan interviewed John Morgan about his book called Brand Against The Machine. Here are two things that stood out to me from that interview:
1. Your brand is a commitment.
The only thing wrong with this is statement is that I didn’t say it like this before John did. Your brand is WAY more than your logo. It’s your commitment to an idea/thought/opinion/way of doing things/experience. This is what we call Living Your Stand Out Brand™.
2. Creating content is not really where it’s at anymore.
Content is everywhere. Your opinion on your content is your opportunity to stand out and start a conversation.
Can I have an amen!? The way to make people follow and care about your content is to add your personal style, thoughts and opinions. People follow your content for your unique spin. So go ahead – provoke some thoughts and stir up an interesting conversation.
Watch the interview here if you’re interested – just scroll down a bit to find it: http://brandagainstthemachine.com/
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