Everyone – from politicians, businesses, musicians, celebrities and many other groups of people – use social media such as Facebook, Twitter, LinkedIn or other social networking outlets to spread their message, build their businesses and connect with others.
Do they know something we don’t? (more…)
Have you ever noticed that strategically accomplishing small things, one after the next, can quickly lead to much more than the sum of its parts? By taking baby step after baby step, you notice that soon you have a long trail of major successes and accomplishments behind you.
The same is true about raising your profile and increasing your visibility (generating buzz about your business). If you have the marketing basics down and are now working on elevating your profile in your industry, you will want take some take baby steps to include the following three strategies into your marketing mix. (more…)
Entrepreneurs and business owners are constantly looking to attract more ideal clients. One strategy that can do amazing things for small businesses is being featured in local media outlets. In this day and age where online businesses focus on working with clients and customers literally anywhere in the world, why would anyone spend time to attain local PR? Well, here are nine great reasons to add local PR to your marketing mix. (more…)
Have you ever wondered how the business magazines and papers fill
all of those sections called “People in the Know” or “Movers and
Shakers” and so forth? The fact of the matter is that every day,
these publications are waiting for you to send them your news so
they can fill their publication!
One quick and extremely simple strategy to get your name in one of
those sections is to send out an announcement. Announcements are
basically very short press releases. They are great visibility
builders that you can write in four sentences or less! They create
general awareness of who you are, and you can send these out up to
once a month and increase your visibility to your target market and
also to the press. (more…)
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