Archive for the ‘Public Relations Tips and Resources’ Category

Wisdom from Actor Will Smith

Monday, August 16th, 2010

“If you stay ready, you ain’t gotta get ready.”  – Actor Will Smith

In this clip below, actor Will Smith says several interesting things.  One thing is that he doesn’t want to be an icon. Rather, he wants to be an idea. He wants to represent an idea.  Specifically, he wants to represent possibilities.  Magic.  Taking it one step further, he talks about the power of making a choice – just deciding to create whatever you want to create.  That we can choose to be. But it starts with a decision. 

This is indeed powerful.  I’m great at this in some areas and still working on it in others.  How about you?

As you watch this, think about a decision you need to make and where you may be holding back as it relates to promoting your business.  Many women business owners fall short when promoting their business and authentically tooting their own horns.  Is it time to make a significant decision about how you promote yourself or your business?

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Will You Say This When You Get Your “Gold Medal?”

Thursday, August 12th, 2010

Enjoy this video featuring Shawn Johnson about being a newfound celebrity after her win at the Beijing Olympics. Are you ready for your own experiences like this?

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Business Lessons From Ludacris

Tuesday, August 10th, 2010

You may not have pegged me as a member of the Ludacris fan club, and perhaps you’re right, but I really liked this clip of him. He was asked, “What the coolest thing about being a celebrity?” Watch this short video for his super-cool answer. First he shares a laugh and then speaks to the privilege of being a celebrity and see if what he says resonates with you, as it does me.

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How to Maximize Your Chamber of Commerce Membership

Wednesday, May 26th, 2010

I just received an interesting question from a client and thought it was important enough to use as a blog post, so here goes:

Question: Should I write and distribute a press release when I join my local Chamber of Commerce this week?

Answer:  Congratulations on identifying and joining an organization that will help you in your business! It’s so important to surround yourself with people and organizations that provide you with opportunities you wouldn’t have otherwise.

If you were appointed to the board, the media would be interested in running that in their version of “People on the Move.”  But they can’t run something on every new member of every organization in town so I wouldn’t waste your time in sending out a press release.

However, I do have ideas on how to maximize your new membership: (more…)

A Simple Way To Book More Speaking Engagements

Thursday, September 24th, 2009

Speaking engagements are a great way to build your business. Having a speaker’s profile is a simple tool you can use to help you get more speaking engagements.

By public speaking, I’m referring to speaking in front of a live audience, or being a guest on a teleseminar, podcast or online radio show or so forth. And rest assured, there are plenty of organizations in your community who are actively looking for speakers. Your local chamber of commerce and local networking groups are great places to start. If you are involved in social media, you can use your connections there to find speaking engagements. It seems that there is no lack of places to speak. (more…)