One of things I love the most about my business is introducing my new clients to the concept of the marketing funnel and watching their eyes light up when they see the possibilities for themselves! The marketing funnel is a simple concept, but the impact of it can be so enormous that once the concept sinks in, people start to see that there is more to their business than just working one-on-one with clients. Not that working one-on-one with clients is a bad thing – it’s not all, as it’s a very important part of a marketing funnel – but the idea of leveraging knowledge, helping more people and making more money in less time is highly appealing! (more…)
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