One of the greatest things about having a “hook,” otherwise known as a free offer, is that you create it once, and it is used over and over again, day after day, year after year to attract new prospects and clients. You never have to update it, change it or modify it unless you want to. Perhaps every few years you can change it, but why fix what’s not broken? If it’s still relevant and valuable to your prospects, leave it alone and focus on other aspects of your growing business.

So what is a “hook” anyway? It can be a variety of things, including a white paper, an e-course, an audio course, a video course or free teleclass or whatever you can cook up! It’s up to you. If you don’t like to write, an audio course may be a great option for you. If you do like to write, you can write a report, a quiz, or a top-10 list. The choice is yours. (more…)