Everyone – from politicians, businesses, musicians, celebrities and many other groups of people – use social media such as Facebook, Twitter, LinkedIn or other social networking outlets to spread their message, build their businesses and connect with others.
Do they know something we don’t? (more…)
As a business owner, you probably know that writing articles on your topic of expertise and distributing them online is great way to publicize your business, increase your expert status and increase your newsletter/ezine list. If you like the idea of article marketing but don’t fancy yourself a writer, I have a simple technique that I use myself to create 11 articles from just one idea. (more…)
One of the greatest things about having a “hook,” otherwise known as a free offer, is that you create it once, and it is used over and over again, day after day, year after year to attract new prospects and clients. You never have to update it, change it or modify it unless you want to. Perhaps every few years you can change it, but why fix what’s not broken? If it’s still relevant and valuable to your prospects, leave it alone and focus on other aspects of your growing business.
So what is a “hook” anyway? It can be a variety of things, including a white paper, an e-course, an audio course, a video course or free teleclass or whatever you can cook up! It’s up to you. If you don’t like to write, an audio course may be a great option for you. If you do like to write, you can write a report, a quiz, or a top-10 list. The choice is yours. (more…)
Some people call it an “attraction tool,” a “free taste,” a “pink spoon” (referring to Baskin Robin’s famous free scoop to check out a flavor), a “hook” or some other catchy name, but no matter what you call it, having a free offer is a great way to build your business quickly. Simply put, your hook is what makes prospects start to view you as the expert and eventually hire you for advice, coaching and consulting. It’s a way for your prospects to enter your marketing funnel and experience your business, your brand and your philosophy with little effort, risk or commitment on their part. (more…)
I wish I could say that I created the business model called the
Marketing Funnel, but it has actually been in existence for many
years. This model is so powerful and has been used to transform many
businesses just like yours! It acts as a guide to help you create
multiple streams of income. Being a successful entrepreneur is about
turning time into money, and having more than one income stream is
arguably the best way to do just that. This business model
illustrates the way to leverage your time and knowledge which will
allow you greater freedom and success in your life and business. (more…)
Copyright ©
Rich Life Marketing . All rights reserved