Enjoy this guest post from my friend, Ruth Sherman, Speech Coach to Celebrities and CEOs:

Human beings are hard-wired to connect and communicate face-to-face, but let’s face it: we haven’t been doing much of that, reaching out instead using email, text and IM. 

But savvy marketers (including your very own Meredith Liepelt) ALL use video because they know what a powerful tool it is to connect with clients, customers and other stakeholders. The other truth is video scares most people to death! I mean in our celebrity culture, with one star more beautiful and appealing than the next, who wants to see themselves up close and in high definition? 

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Read the rest of Do You Have VideoCharisma? (525 words)

© Meredith for Rich Life Marketing, 2010. | Permalink | One comment | Add to del.icio.us
Post tags: celebrity speech coach, ruth sherman, video marketing, video marketing tips, video speakrets, video tools, VideoCharisma, VideoCharisma: Celebrity Success Secrets, VideoCharisma: Discover Your On-Camera Star Quality

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© Meredith for Rich Life Marketing, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: branding, business development, call to action, client attraction, email signature, headshots, marketing plan, small business marketing, solopreneur, update bio, update voicemail, visibility

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Enjoy this video featuring Shawn Johnson about being a newfound celebrity after her win at the Beijing Olympics. Are you ready for your own experiences like this?

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Read the rest of Will You Say This When You Get Your “Gold Medal?” (115 words)

© Meredith for Rich Life Marketing, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: Beijing Olympics, celebrity endorsements, increasing your celebrity profile, Nestle, newfound celebrity, Ortega Tacos, Shawn Johnson

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Like it or not, we live in a world or immediate gratification, particularly when considering the online world. People use the Internet mostly to search for information. When your prospects arrive at your web site, they are in the mindset of gathering information, so it is critical to meet that need. Because of this, ebooks are all the rage. They are easily sent from author to user, they are immediately downloadable and they are relatively inexpensive to create.(...)
Read the rest of Six Steps to Creating Your Ebook (915 words)

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In my experience as a small business owner for eight years, I have found that there is a lot of confusion over the best ways to market a business. With the plethora of marketing strategies that are available these days between online, offline and integrated marketing, the choices certainly can make one’s head spin. Yet consistent and clear marketing is critical to success. What’s more, business owners and entrepreneurs who do not spend time to plan their marketing strategy have unknowingly set out on a course headed straight for doom.(...)
Read the rest of Top Ten Marketing Success Strategies (1,059 words)

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