In my experience as a small business owner for eight years, I have found that there is a lot of confusion over the best ways to market a business. With the plethora of marketing strategies that are available these days between online, offline and integrated marketing, the choices certainly can make one’s head spin. Yet consistent and clear marketing is critical to success. What’s more, business owners and entrepreneurs who do not spend time to plan their marketing strategy have unknowingly set out on a course headed straight for doom. (more…)