Enjoy this guest post from my friend, Ruth Sherman, Speech Coach to Celebrities and CEOs:

Human beings are hard-wired to connect and communicate face-to-face, but let’s face it: we haven’t been doing much of that, reaching out instead using email, text and IM. 

But savvy marketers (including your very own Meredith Liepelt) ALL use video because they know what a powerful tool it is to connect with clients, customers and other stakeholders. The other truth is video scares most people to death! I mean in our celebrity culture, with one star more beautiful and appealing than the next, who wants to see themselves up close and in high definition? 

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