Like it or not, we live in a world or immediate gratification, particularly when considering the online world. People use the Internet mostly to search for information. When your prospects arrive at your web site, they are in the mindset of gathering information, so it is critical to meet that need. Because of this, ebooks are all the rage. They are easily sent from author to user, they are immediately downloadable and they are relatively inexpensive to create.(...)
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One of the greatest things about having a “hook,” otherwise known as a free offer, is that you create it once, and it is used over and over again, day after day, year after year to attract new prospects and clients. You never have to update it, change it or modify it unless you want to. Perhaps every few years you can change it, but why fix what’s not broken? If it’s still relevant and valuable to your prospects, leave it alone and focus on other aspects of your growing business.

So what is a “hook” anyway? It can be a variety of things, including a white paper, an e-course, an audio course, a video course or free teleclass or whatever you can cook up! It’s up to you. If you don’t like to write, an audio course may be a great option for you. If you do like to write, you can write a report, a quiz, or a top-10 list. The choice is yours. (...)
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Some people call it an “attraction tool,” a “free taste,” a “pink spoon” (referring to Baskin Robin’s famous free scoop to check out a flavor), a “hook” or some other catchy name, but no matter what you call it, having a free offer is a great way to build your business quickly. Simply put, your hook is what makes prospects start to view you as the expert and eventually hire you for advice, coaching and consulting. It’s a way for your prospects to enter your marketing funnel and experience your business, your brand and your philosophy with little effort, risk or commitment on their part. (...)
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For many years, I have been big proponent of providing testimonials
to people and businesses who provided me with great service. I even
did this way before I started my first business. I simply wanted to
reward those who provided me with great service and attention.

What I didn’t realize until I had my own business is just how
important these testimonials were. What’s more, I came to realize
how much business I could actually attract simply by giving
testimonials! Once I saw this as a trend in my own business, I
started paying attention to what made a powerful testimonial and
came up with a three rules that helped me create these the fast and
easy way!(...)
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Writing and distributing articles is an extremely effective way of
generating leads and building your business. Article marketing is a
term that means that you write articles on topics that your target
market is interested in and submit them online to search engines.

When people search for advice or information online regarding your
topic, a link to your article will pop up. If you are already
writing articles for your ezine, you can easily leverage your work
by submitting your articles online. (...)
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