Archive for the ‘Free Marketing Articles’ Category

11 Tips for a Great Trade Show

Friday, September 4th, 2009

Exhibiting at trade shows is a great way to spread the word about your business. If you have ever exhibited at one, you’ve probably learned what works and what doesn’t in order to have it be a success. Fresh off of several trade shows, I’ve compiled a checklist of things to remember when packing for the big day. Many of these things seem obvious, but trust me; they are easy to forget if you don’t use a checklist! You probably have other things to include that are specific to your business, but here is a list of items most business owners will want to remember to take. (more…)

How to Create Your Hook

Wednesday, September 2nd, 2009

One of the greatest things about having a “hook,” otherwise known as a free offer, is that you create it once, and it is used over and over again, day after day, year after year to attract new prospects and clients. You never have to update it, change it or modify it unless you want to. Perhaps every few years you can change it, but why fix what’s not broken? If it’s still relevant and valuable to your prospects, leave it alone and focus on other aspects of your growing business.

So what is a “hook” anyway? It can be a variety of things, including a white paper, an e-course, an audio course, a video course or free teleclass or whatever you can cook up! It’s up to you. If you don’t like to write, an audio course may be a great option for you. If you do like to write, you can write a report, a quiz, or a top-10 list. The choice is yours. (more…)

What Is a Marketing Funnel?

Friday, August 28th, 2009

I wish I could say that I created the business model called the
Marketing Funnel, but it has actually been in existence for many
years. This model is so powerful and has been used to transform many
businesses just like yours! It acts as a guide to help you create
multiple streams of income. Being a successful entrepreneur is about
turning time into money, and having more than one income stream is
arguably the best way to do just that. This business model
illustrates the way to leverage your time and knowledge which will
allow you greater freedom and success in your life and business. (more…)

Networking Discoveries from an Introverted Entrepreneur

Wednesday, August 26th, 2009

To some, the word “networking” conjures up ideas about stale
meetings, a dry chicken entrée, or a room full of strangers where
you feel completely out of place. Palms sweating and a head filled
with negative thoughts, you enter the meeting thinking of ways to
make a quick exit and get on with your “real” work.

I know these feelings because I used to be this person I described
above! This may shock some of you who know me through business, but
I’m really an introvert at heart. As a former amateur figure skater
and theatre performance minor and with hundreds of performances
under my belt, I am quite accustomed to being in front of groups of
hundreds and thousands. However, entering a conference room filled
with people I don’t know and stack of my business cards in my purse
used to really get my knees knocking! But I kept doing it because
somehow I knew it would be helpful to my business. What I didn’t
realize is how much it would also help me personally. I don’t recall
exactly when the shift happened for me, but I slowly uncovered a few
things that made formal networking meetings much easier and even
quite enjoyable for me. Here are few of my discoveries: (more…)

Defending Your Business: 5 Questions to Ask Yourself in The New Economy

Friday, August 21st, 2009

The economy looks tough right now, but marketing is the strongest
defender of your business. I have heard business owners consider
pulling back on their marketing efforts due to the state of the
economy. Well, think again my friend! Now is the time to capture
market share while your competitors are cocooning! Here are five
questions to ask yourself about your marketing efforts which could
lead to big results for your business. (more…)