If you are like the majority of people, you struggle with self-promotion. To help you get past this fear, I encourage you to write out ten answers the following question. In other words, fill in the blank at least ten times, although I’m sure you could fill this in at least thirty times. Be as specific as you can: (more…)
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Try This Simple Tip If You Struggle With Self Promotion
Wednesday, August 18th, 2010Going All The Way in Business – Like a Double Rainbow
Thursday, July 22nd, 2010If you’ve been even marginally connected to pop culture in the US in the last couple of weeks, you undoubtedly seen the video taking You Tube by storm – Double Rainbow. It features a rainbow enthusiast happening upon not only one rainbow, but two rainbows, hence, a double rainbow. In the video, he says, “Double rainbow all the way!” countless times. It has spurred many parodies which you can also find on You Tube.

“Double rainbow all the way!” It’s the sound of someone in awe about something not holding back and fully committing to the act. Have you ever felt in awe of seeing someone or something magnified to its fullest capacity? Or conversely, felt sad for seeing people not fully commit? Unfortunately, I have done this myself.
Let me explain. (more…)
Six Ways to Create Marketing Collateral that Sizzles
Monday, September 14th, 2009When designing any marketing or sales collateral, it’s important to understand that most people make decisions based on emotion, not logic. I know that many people think that they are immune to this reality, but studies show this is true for the vast majority of people. Knowing this will help you reach your target market and generate more sales. In addition, here are my top six tips to apply when developing a flyer, brochure or any sales or marketing piece. (more…)
Article Writing Made Simple
Friday, September 11th, 2009As a business owner, you probably know that writing articles on your topic of expertise and distributing them online is great way to publicize your business, increase your expert status and increase your newsletter/ezine list. If you like the idea of article marketing but don’t fancy yourself a writer, I have a simple technique that I use myself to create 11 articles from just one idea. (more…)
Wow ‘Em With Off-The-Beaten-Path Holidays
Monday, September 7th, 2009If you are a corporate refugee like me, you are all too familiar with the standard 7 – 9 holidays that you get during the year. However, did you know that there are literally thousands of holidays during the year that people celebrate? For example, did you know that September is “People Skills,” “Healthy Aging” and “Shameless Self Promotion Month?” October is “Eat Better Eat Together Month.” One of personal favorites is “Bubble Gum Day” in February!
What does this mean for business owners? Plenty! (more…)



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