Enjoy this guest post from my friend, Ruth Sherman, Speech Coach to Celebrities and CEOs:

Human beings are hard-wired to connect and communicate face-to-face, but let’s face it: we haven’t been doing much of that, reaching out instead using email, text and IM. 

But savvy marketers (including your very own Meredith Liepelt) ALL use video because they know what a powerful tool it is to connect with clients, customers and other stakeholders. The other truth is video scares most people to death! I mean in our celebrity culture, with one star more beautiful and appealing than the next, who wants to see themselves up close and in high definition? 

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Read the rest of Do You Have VideoCharisma? (525 words)

© Meredith for Rich Life Marketing, 2010. | Permalink | One comment | Add to del.icio.us
Post tags: celebrity speech coach, ruth sherman, video marketing, video marketing tips, video speakrets, video tools, VideoCharisma, VideoCharisma: Celebrity Success Secrets, VideoCharisma: Discover Your On-Camera Star Quality

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© Meredith for Rich Life Marketing, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: branding, business development, call to action, client attraction, email signature, headshots, marketing plan, small business marketing, solopreneur, update bio, update voicemail, visibility

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Happy Halloween! We’re knee deep in getting prepared for a Spooktacular week here in my house, chock full of plenty of scary and frightful Halloween events. Well, perhaps not too frightful, but fun nonetheless!

Question: Can you use Halloween to boost your business? Here’s what I did one year:

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Read the rest of How I Used Halloween To Boost My Biz (161 words)

© Meredith for Rich Life Marketing, 2010. | Permalink | No comment | Add to del.icio.us
Post tags: boost your biz, boost your business, halloween

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If you are like the majority of people, you struggle with self-promotion. To help you get past this fear, I encourage you to write out ten answers the following question. In other words, fill in the blank at least ten times, although I’m sure you could fill this in at least thirty times. Be as specific as you can:(...)
Read the rest of Try This Simple Tip If You Struggle With Self Promotion (95 words)

© Meredith for Rich Life Marketing, 2010. | Permalink | One comment | Add to del.icio.us
Post tags: client results, promoting your business, promotions, self promotion tips, self-promotion

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Have you ever noticed that strategically accomplishing small things, one after the next, can quickly lead to much more than the sum of its parts? By taking baby step after baby step, you notice that soon you have a long trail of major successes and accomplishments behind you.

The same is true about raising your profile and increasing your visibility (generating buzz about your business). If you have the marketing basics down and are now working on elevating your profile in your industry, you will want take some take baby steps to include the following three strategies into your marketing mix.(...)
Read the rest of Three Great Ways to Increase Your Visibility (614 words)

© Meredith for Rich Life Marketing, 2009. | Permalink | No comment | Add to del.icio.us
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