Did you know that studies in neuromarketing have shown that if you enlarge your pupils in your headshots, people will subconsciously trust you more? The concept is that larger pupils instill trust. I recently learned from Mike Michalowicz of the Toilet Paper Entrepreneur that this technique works very well when women sell to men, but it can also work well for women selling to women. Of course we assume that readers of our blog are already trustworthy, so why not use this knowledge of how the brain works to subtly nudge your prospective customers toward working with you?

What do you think?

This entry was posted on Wednesday, January 25th, 2012.