Archive for June, 2008

Hook ‘Em With Your Headlines

Thursday, June 12th, 2008

Calling all article writers, e-newsletter publishers and press release writers! Would you like to know how to effortlessly increase your effectiveness as much as seventeen times without spending another penny? Then learn to write great headlines!

I realize that this statistic may seem far-fetched. I was skeptical too when I heard it the first time in a college course many years ago, but what I can tell you for sure is this: an article, newsletter, press release or other marketing vehicle with a great headline will be read by far more people than the same one with a sloppy boring headline. So how do you write great headlines that will get your copy noticed? Below are a few tips for you to consider.

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Personal Marketing Strategies for Women in Business

Sunday, June 1st, 2008

Marketing is a basic skill that every woman in business should foster in order to remain on top of her game. But marketing does not apply only to business owners and solo professionals. Employees, too, need to market themselves daily within their organization and in the industry at-large. The goal of all marketing is to develop yourself into a valuable resource, thereby making your input, your service and your product a critical part of other people’s success. It makes you more desirable, and this is important whether you are looking for your next client, a promotion at work, a raise or opportunities in a different organization.

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