I feel like I’ve had the same hair style for years. That is until about six months ago. Since then I’ve unleashed my inner Linda Evangelista and played around with a few different styles and even colors! A few months ago, I decided I would try the Victoria Beckham style - you know the one - it is shorter in the back and angles to a longer profile in the front.

I went into the salon ready for this drastic cut (for me anyway) and told my hairdresser what I wanted. While she was shampooing my hair, I started to get cold feet. “What if it looks horrible on me?” “Am I really that edgy?” “Short hair doesn’t really look good on me!” When the scissors came out, I blurted out my objections and talked my hairdresser into a very slight angle - almost unnoticeable. She reluctantly agreed and I was happy as I walked out. The next day as I was styling my hair, I realized that the cut was OK, but it didn’t really give me what I truly wanted. I had allowed myself to get scared and ultimately, I was not happy with myself for not going all the way.

Continue reading Going All The Way in Your Marketing

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As a savvy business owner, you are aware that your knowledge is your biggest asset. But if you are spending your time on administrative activities instead of finding ways to provide your knowledge to your clients and prospects and increase your business, you are sabotaging your bottom line. So how does an entrepreneur overcome this dilemma? This strategy may seem foreign to some women business owners, but you must ask for help! I’m talking about building your virtual team of professionals to support you in your specific needs, which frees up your time to focus on income generating activities. Most times, building a virtual team starts with locating a Virtual Assistant (VA) who takes care of the administrative tasks in your business.

Continue reading A Simple Success Strategy for Women in Business

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Calling all article writers, e-newsletter publishers and press release writers! Would you like to know how to effortlessly increase your effectiveness as much as seventeen times without spending another penny? Then learn to write great headlines!

I realize that this statistic may seem far-fetched. I was skeptical too when I heard it the first time in a college course many years ago, but what I can tell you for sure is this: an article, newsletter, press release or other marketing vehicle with a great headline will be read by far more people than the same one with a sloppy boring headline. So how do you write great headlines that will get your copy noticed? Below are a few tips for you to consider.

Continue reading Hook ‘Em With Your Headlines

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Marketing is a basic skill that every woman in business should foster in order to remain on top of her game. But marketing does not apply only to business owners and solo professionals. Employees, too, need to market themselves daily within their organization and in the industry at-large. The goal of all marketing is to develop yourself into a valuable resource, thereby making your input, your service and your product a critical part of other people’s success. It makes you more desirable, and this is important whether you are looking for your next client, a promotion at work, a raise or opportunities in a different organization.

Continue reading Personal Marketing Strategies for Women in Business

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My team is working diligently to bring this valuable marketing resource to you. We appreciate your patience and will be back in the saddle shortly. In the meantime, be sure to check out my all new Rich Life Marketing website. Don’t forget to sign-up to receive my free report and eNewsletter!

Meredith Liepelt

Rich Life Marketing

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